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  1. Understanding Market Segmentation: A Comprehensive Guide

    Sep 8, 2025 · What Is Market Segmentation? Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the …

  2. Market segmentation - Wikipedia

    Market segmentation assumes that different market segments require different marketing programs – that is, different offers, prices, promotions, distribution, or some combination of …

  3. What is Market Segmentation? | Definition from TechTarget

    Oct 29, 2024 · Market segmentation is a marketing strategy that uses well-defined criteria to divide a brand's total addressable market share into smaller groups. Each group, or segment, …

  4. Market Segmentation: Types, Examples, and Strategies - Semrush

    May 13, 2025 · What Is Market Segmentation? A market segment is a group of individuals within a larger target market who share a particular set of characteristics. Most target markets will …

  5. Market Segment - Definition, Examples, Types and Benefits

    A market segment is a group of individual consumers classified based on similar tastes and preferences. Companies and marketers group them to fetch information required to develop a …

  6. Market SegmentationDefinition, FAQs & How HubSpot Helps

    Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

  7. Market Segmentation: Definition, Types, Examples & Guide

    Market segmentation is a strategy to break up a large audience into smaller, easier-to-manage groups based on certain characteristics. This strategy helps businesses customize their …

  8. What is Market Segmentation? Definition, Examples, and Guide

    Market segmentation is the process of dividing a broad market into smaller, distinct groups of consumers who share similar characteristics, needs, or behaviours. It enables businesses to …

  9. What Is Market Segmentation? Complete Strategy Guide 2026

    5 days ago · What You Will Get in This Guide This comprehensive guide covers everything you need to master market segmentation: A clear definition connecting segmentation to modern …

  10. What Is Market Segmentation? How It Works, Careers, and More

    Dec 8, 2025 · What is a market segment? A market segment is a specific group of customers who have similar likes or dislikes, and who are likely to respond similarly to certain types of …