Jul 28, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.

May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.

Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …

If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively. Often the best counterattack does not involve a retaliatory price cut.

The way you set prices doesn’t just influence demand. It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships.

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Apr 23, 2025 · Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it’s an even greater high-stakes balancing act.

Aug 21, 2015 · You can’t form a pricing strategy without it.Setting the right price for your product or service is hard. In fact, determining price is one of the toughest things a marketer has to do, …

May 9, 2024 · Dynamic pricing, the practice of varying prices in response to shifting market conditions, has been in the news a lot recently, and not exactly for good reasons. The British …

With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant …