Adults bought more toys for themselves than for any other age group last quarter for the first time ever, surpassing toys for even the historically-dominant preschooler market. Consumers 18 years of ...

Like an adult with a new toy. Last year, FOX News Digital reported that $9 billion – or a quarter of all toy sales in 2022 - had been contributed by adults purchasing toys for themselves or other ...

Adults are flocking to toy stores and buying more items off the shelves for themselves than anyone else based on a new report. Circana, a market research company, released a report revealing adults ...

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

Visitors to the bustling Lego store in midtown Manhattan this holiday season may be surprised by what greets them upon their entrance. After waiting in a line so long that it requires a bouncer, they ...

PHOENIX - Kids, move aside. It’s the adults' turn to play. Data from Circana shows that adults 18 and up have surpassed kids, ages 3-5, to become the biggest customer demographic for the toy industry.

Playing with or collecting toys has become an increasingly acceptable part of adulthood in recent years. Many of us have felt the temptation to buy a figure, plushie, or LEGO set involving our ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. Adults spent $1.5 billion on toys in the first quarter of 2024, ...

Kids who grew up in the '90s played with a lot of cool toys. There was Game Boy, Furby, Polly Pocket, Barbie, Bop It. There ...

Fans of the cult classic movie “The Hudsucker Proxy” will remember that the main character kept describing his invention of the hula hoop as being, “you know, for kids.” But top toy companies are ...

Tom Schaller first began selling antiques and collectibles on eBay in 2005 when he was 18 and his antiques dealer dad retired. He continued to dabble in sales but realized during the pandemic that he ...