Expect to see even more Hello Kitty than usual in 2024 as the iconic Sanrio mascot celebrates its 50th anniversary. With that in mind, we expect that Hot Topic will release tons of Hello Kitty-themed ...

My Melody is getting another stylish headset from Razer, with these high-end gaming accessories adding a sense of kawaii to ...

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a national tour.

Hello Kitty has her mug on just about everything these days, be it clothes, toys, stickers, blankets and any other form of "kawaii" merchandising. Now, fans of the Sanrio mascot can take her with them ...

The concept of the project is as follows. Fragaria is a land filled with purity, love, and friendship. Recently, this land has become threatened by mysterious forces known as seeds. In response to the ...

At the exhibition, you can explore Sanrio’s history through more than 450 cuddly characters and learn about the company’s roots as a symbol of Japan’s kawaii culture. You’ll get to see original ...

“We’ve learned to recognize that brands that appeal to a global audience are powerful,” Arturo “Tury” Sandoval says about FriendsWithYou’s partnership with the Japanese powerhouse of all things cute, ...

Previously at Tokyo City View in Roppongi, the largest exhibition in Sanrio's history returns to Yokohama Red Brick Warehouse. It explores the 60-year history of more than 450 characters and examines ...

Why is one of the world's biggest management consultancies teaming up with the creators of Hello Kitty? On May 20, Sanrio Entertainment Co Ltd and PwC Consulting announced a joint research project to ...

The music video collaborated by LE SSERAFIM and the popular character Sanrio has been unveiled. At midnight on the 9th, LE SSERAFIM (Kim Chae-won, Sakura, Heo Yoon-jin, Kazuha, Hong Eun-chae) posted ...