We've all done it. Picked up a couple of dolls and acted out a scene. Maybe you played with Star Wars Legos, or your Barbies, or your stuffed animals. Your toys fought with lightsabers, went to work, ...

Mattel, Inc. announced today that Barbie and a team of neuroscientists at Cardiff University had released the latest findings from a multi-year study exploring doll play's short and long-term ...

Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® In year one of the study, research ...

Barbie® and neuroscientists from Cardiff University have collaborated on a new study which for the first time uses neuroimaging as evidence to explore the effects of doll play Evidence shows that doll ...

Play the best dress up games and dress up chibi dolls and sweet girls in beautiful costumes. Become a fashion icon in the avatar world by donning stunning outfits on adorable chibi dolls and magic ...

A childhood rite of passage, doll’s houses have been played with and enjoyed by children for centuries and with good reason. Providing open-ended and imaginative play, a good quality dolls house can ...

Barbie has launched a new study which shows conclusively that doll play helps kids develop empathy. With kids home from school and parents concerned that they aren’t getting enough social interactions ...