We here at Target Marketing have tried to get behind augmented reality (AR) on several occasions. QR Codes on the cover, Layar throughout the issue, some goofy stuff in our digital editions … I even ...

Before Pokemon Go exploded online, leading millions of gamers out to the streets in search of cute monsters, ILLUSIO 3D imaging broke through the plastic surgery market with the first Augmented ...

Augmented reality first reached a mass audience by placing digital creatures and objects over real streets, parks, and landmarks through a smartphone screen. That breakthrough proved people were ...

Pokémon Go is introducing augmented reality gaming to the masses, but the technology behind the game also has more serious applications in the realm of medtech. If you see people walking around acting ...

Developer Niantic is preparing to roll out a new "AR+" mode that makes Pokémon look like they're truly part of the world around you. Share on Facebook (opens in a new window) Share on X (opens in a ...

This is by far the most frequently asked question when the subject of Pokémon Go comes up in front of non-players. My husband and I have been playing the augmented reality game since it launched in ...

In case you haven’t been on earth over the last week, you might have missed the recent Pokémon Go launch. With little buildup, this new mobile augmented reality game has taken neighborhoods and the ...

Two years ago, Pokémon Go made waves as the first really successful augmented reality app to gain a broad user base. While the mobile game was a stand-alone product and not marketing, it left us ...